Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas.
“This sponsorship celebrates a deep authentic connection between two time-honored American icons,” said Allen Montgomery, V.P. & G.M. of Wrangler Western.