The Yuengling Company announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep its communities clean and beautiful. Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB.
Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the state. Emblazoned with the Lone Star State’s symbol, each can includes a unique QR code that, when scanned, will immerse consumers in a digital Keep Texas Beautiful experience, inclusive of details for a second annual Yuengling Beautification Day, and how to make a donation online.
To kick off the Yuengling’s Keep Texas Beautiful campaign, the brewery will be hosting exclusive sampling events at fans’ favorite stores, restaurants, and bars, where the limited-edition cans will be available for purchase.