ZOA is looking to build on its success in the energy-drink field with a new marketing platform called “Fuel Something Bigger” that highlights everyday people.
This summer’s program included new creative that aired across major streaming and digital channels, updated retail tools, sampling events and a bus tour.
The platform, says Matt Stallman, Sr. Portfolio Manager for non-alcohol brands, is core to the brand’s identity. “ZOA’s an energy drink for every occasion and for every type of person,” Stallman said. “We want people to see themselves in ZOA and all the energy-drink occasions, whether it’s your morning commute, your afternoon pick-me-up or something else.”
Stallman says ZOA is standing on its own, especially in stores where it’s on display and easy for consumers to find. “We know these shoppers are already there, looking for brands like ZOA, and we’re finding ways to stop them in their tracks,” said Stallman.
ZOA Debuts New Display To ‘Fuel Something Bigger’
